.YOU MAY not realise it, but various fonts evoke different emotions. Serif fonts, along with small movements in the end of characters, are commonly discovered in manuals as well as newspapers. They seem dependable and reliable. Sans serif font styles, which are plain, can easily appear contemporary and also laid-back. Graphic uniformity provides visitors a feeling that they understand where they stand up it aids to develop leave. When it comes to The Economist, it establishes the shade for our writing.