.NEARLY ONE BILLION people are directing their votes in India's basic political election. It is the biggest autonomous workout in record-- and could possibly likewise be the absolute most costly. Investing is expected to connect with 1.35 trn rupees ($ 16bn), depending on to the Centre for Media Studies (CMS), an Indian charitable. That will be actually much more than double the quantity spent in the previous political election in 2019 as well as even exceed the cash money sprinkled in United States's presidential election in 2020. Why do Indian political gatherings devote such vast sums?